Tolinger
Portrait of Michal Tolinger

I design brands from strategy to the last photo.

Thanks to AI I now deliver campaigns, websites and automated tools tailored to your team on my own, taking over repetitive manual work. AI gives me extra hands, but the decisions are still mine. Whether a visual fits the brand, whether a campaign says what it should, and when the work is really done – no model can judge that for me.

At ROUVY I work on how the brand steps visually out of the living room for the first time. That’s where the “Keep it real” photo style, the social media guidelines and the photos from the Portland production come from. Over the long term I test and evaluate creatives in an app I built.

At Nordblanc I led a five-person team. I created key visuals for 20 campaigns a year, automated product photo retouching and shot eleven productions in the Dolomites, the Alps and the Tatras.

Edward has a new visual identity and brand manual, Gepard Finance has the new brand in everything the company works with daily, and Duvio has complete branding from positioning to workshop photos.

For outdoor and sports brands I do art direction and photography. I work in English and Czech. For companies I handle the whole visual side; for agencies and studios I join the team as external support, for one project or long term.

In numbers

12+years in design
73+clients and brands
6 000+briefs delivered
25+photo productions

Experience

Download my CV as a PDF

CV in CzechCV English
  • 2023–presentROUVYrouvy.comSenior graphic designerKey visuals, performance campaigns, landing pages, social media content and art direction of productions for a global app
  • 2016–presentFreelancemichaltolinger.czBranding, art direction & photographyEdward, Gepard Finance, Duvio and more
  • 2019–2023Nordblancnordblanc.comSenior graphic designer & team leaderLeading the design and retouching department, art direction, rebrand, motion design, photography, campaign key visuals, print
  • 2018–2019ChytryHonza.czchytryhonza.czGraphic designerUI/UX for a financial product comparison tool and a B2B partner system, rebrand roll-out, corporate materials, social media content and all graphics for the advisor sales network
  • 2016Zelený shopGraphic designerE-shop management, social media content, print, PPC banners
  • 2014–2016SocialSprintersJunior graphic designerSocial media content, PPC banners, microsites, web design, print

Tools

  • Photoshop
  • Illustrator
  • InDesign
  • Lightroom
  • After Effects
  • Figma
  • Canva
  • Blender
  • Claude Code
  • Magnific
  • Lovable

Outside work

  • 2022–presentSoustosousto.partyCo-organiser of club nightsA collective in Tábor

In short

Michal Tolinger is an art director, graphic designer, photographer and AI workflow designer based in Czechia. He works for companies, agencies and studios, in English and Czech, in person in Prague and Tábor or remotely.