A brand from strategy to workshop photos.

Duvio is a brand-new project. No previous brand, website or photos – everything was built from scratch. Duvio targets affluent customers who want truly high-quality furniture, and the brand had to say that from day one.

• Positioning and marketing strategy: who Duvio sells to, what sets it apart and what it says about itself.
• Branding: logo, colour palette, typography and core guidelines.
• Art direction: visual style for social media and future campaigns.
• Website: structure, content, prototype and UI.
• Photography: product and lifestyle photos in Magnific, craft in the workshop.

The bench photos weren’t shot in a studio but created with generative models in Magnific. From 3D renders of the bench I built a workflow that produces product shots on a clean background, variants in two colour finishes and lifestyle interior scenes. Thanks to that, Duvio launches with a consistent set of photos for the website, e-shop and campaigns, without an expensive shoot.

From 3D models of the benches I used AI to create a complete product set: ten angles from front to top view, details of the slats, corner and shelf, and both models in two colour finishes on a clean background. Exactly what the e-shop, website and campaigns need, without a single shoot.

The website has one job: lead the customer to an order. It shows the two benches, Rest air and Rest block, side by side so the difference is clear at a glance, shows the workshop where they’re made and offers ordering right on the site. I designed the structure, UI and content.

Craft can’t be generated, so I photographed Petr the carpenter and the production right in the workshop. Hands, tools, sawdust and focus on the work give the brand the credibility an affluent customer looks for in an oak bench.

I run Duvio’s marketing through Claude Code and a shared brand memory: the product spec, copy rules and the claims we’re allowed to make. Everything we produce comes from it: 3D renders, lifestyle photos, research, Instagram posts and materials for architects. I approve and publish every output myself. Automations come after the website launches.

Instead of an agency, one person in six roles: brand strategist, art director, graphic designer, photographer, web designer and 3D designer. Duvio has a finished brand, its own photos and an Instagram running since July; the website is about to launch. It all holds together because one author made it.