Tolinger

One person instead of
many vendors.

Art director / Graphic designer / Photographer / AI workflow designer

I’ve been designing for 12 years, and with AI I now deliver on my own what I used to hand off to others: websites, strategy, automated tools or entire workflows. Your team does less manual work and you don’t have to coordinate multiple vendors.

I’ve worked with

Selected work

No more searching for vendors.

  • One person from strategy through design to the last photo, nothing gets lost between vendors

  • AI for your team custom tools and workflows that help you do more in less time

  • For companies, agencies and studios in English and Czech, in person in Prague and Tábor, or remote

Discuss your project

Clients

  • Strategy
  • Branding
  • Art direction
  • Web
  • Photography
  • Motion design
  • Video
  • AI workflow

Duvio

  • Rebrand roll-out
  • Templates
  • Presentations
  • Events
  • Social media
  • Print

Gepard Finance

  • Art direction
  • Photography
  • Team leadership
  • Graphic design
  • Print
  • Automation

Nordblanc

Tools that do the work for your team.

Wherever something gets done by hand a hundred times, I build a system so a machine does it, or the team does it without a designer.

  1. Creative testingAn app and an AI system show which elements and messages perform best. New briefs come from data, not gut feeling.
  2. AI production of visuals and content3D models of the benches become lifestyle photos. Renders, research and Instagram all run on one shared brand memory. I make the calls and approve.
  3. Retouching automationRepetitive retouching steps turned into scripts, Photoshop actions and automated file management. File handling became much faster.

Is there something in your company that gets done by hand a hundred times?

Get in touch

More work

A bowl of noodles with meat and vegetables, food photography for Rafariz
Food photography and menu layoutRafarizI photographed the dishes for a new restaurant and used the photos for a bilingual menu and outdoor ads.
Edward trade fair stand with visitors
Trade fair standEdwardRebrand of the Edward investment platform and stand graphics for the Moneyfest fair.
Company print and a tablet with the Kuchyně Větrovský logo
Corporate identity, UI/UX and photographyKuchyně VětrovskýIdentity for a joinery company, UI for an enquiry app and photos of finished kitchens.
Juicymo website mockup on a laptop
Logo redesign and websiteJuicymoA fresher logo and website for a studio that wanted to look as good as it codes.
ChytryHonza.cz exhibition wall and counter
Rebrand and printChytryHonza.czThe new brand on the stand, business cards, flyers and in the UI of a financial product comparison tool.
Finovo company folder and letterhead
Web design and rebrand roll-outFinovoWeb design and company materials updated to the new brand, from folders to letterhead.
Portrait of Michal Tolinger

The “graphic designer” box was always too small for me.

I started with banners and social media. Then I led a team, learned to shoot on productions in the mountains and gradually took over what I used to hand off to others. I’ve been into AI from the start and I use it to the full. What I come up with, I now build myself: a campaign, a website or a tool for your team. Gepard Finance has seven templates its team uses on its own, and thanks to creative evaluation ROUVY can see which elements and messages perform best.

AI gives me extra hands, but the decisions are still mine. Whether a visual fits the brand, whether a campaign says what it should, and when the work is really done – no model can judge that for me. That’s what twelve years of experience are for.

I live in Tábor and I’m often in Prague. I work in person and remotely, in English and Czech. For agencies and studios I join the team as external support, for one project or long term.

Tools

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Lightroom
  • Canva
  • Blender
  • Magnific
  • Claude Code
  • Lovable

What I do

  • Art direction
  • Branding
  • Campaigns
  • Photography
  • Websites
  • AI workflow
  • Anything you can think of
More about me →

FAQ

Do you also build websites?

I design websites and build smaller ones myself. A company website or landing page I deliver entirely on my own, including copy and photos. Projects that shouldn’t rely on AI alone and need a senior developer – for integrations with your systems, payments, security or long-term maintenance – I design and hand over to your developers. If you don’t have any, I’ll find a senior developer and see it through with them.

Do you work with agencies and studios?

Yes. I join as an external designer, art director or photographer, for one project or long term. I work in your tools (Figma, Slack, Monday, Asana), remotely, in English and Czech. I can take over whole projects or just finish what you don’t have capacity for.

Do you do things beyond design?

Yes, and I enjoy it more and more. I build templates your team can use without a designer, automations for repetitive graphics and format sets, creative evaluation tools and AI systems tailored to your needs. Typically wherever someone does the same thing by hand a hundred times.

What tools do you use?

Figma, Adobe Creative Cloud, PowerPoint and Canva for templates your team then uses. For AI mainly Magnific and Claude Code, which I build my own tools with. Software I don’t operate myself I control through MCP servers, so there’s practically no limit to what I can work with. I deliver in formats you can keep working with.

How much does it cost?

It depends on the scope. Smaller jobs have a fixed price, larger projects are quoted in phases, so you know up front what you’re paying for. After our first call I’ll send you a quote with scope and timeline.

How long does it take?

A banner set or a presentation is usually done within a few days; a visual identity redesign takes weeks. With ongoing collaboration I can turn smaller tasks around by the next day. You’ll get an exact timeline together with the quote.

Isn’t AI enough for design?

AI gives you fast output, not a brand. Without art direction it gives everyone similar results that look like thousands of others. Your visual signature gets lost and your brand becomes interchangeable. You need someone who directs the AI, knows what your company needs and turns its output into tailored design.

We only need a website. Is that OK?

Sure. I can do just a website, just photos or just a presentation. The benefit of one vendor shows most when things build on each other, but it’s not a requirement.

Who is it not for?

Those looking for the cheapest option or who just want a finished brief redrawn without discussion. I work best with companies that want their visuals to work equally well everywhere.

Let’s get your project going

Available capacity

How it works

  1. 01You tell me what you need. A few sentences are enough.
  2. 02A short call to clarify the goal and scope.
  3. 03I send a quote with a timeline, phased for bigger projects.
  4. 04I work, show progress along the way and deliver the final files.

I’ll only use your details to reply to your message.